Neodesha, Kansas, a small town situated approximately 100 miles from cities like Wichita, Topeka, and Tulsa, has a unique historical significance. Once famed for its towering 65-foot structure that supported the first commercial oil well west of the Mississippi River, Neodesha’s glory days are now deeply etched in the annals of American history. However, the town, with a population of around 2,100, has faced ongoing challenges such as population decline and an aging housing market. The oil boom that once buoyed the local economy took a nosedive when the Standard Oil-owned refinery shuttered its doors in 1971, causing the population to dwindle by half almost overnight. This crisis is emblematic of a broader trend affecting many small towns across America—without growth, communities risk fading into obscurity.
The current mayor, Devin Johnson, encapsulates the sentiment felt by many in towns like Neodesha: “If you are not growing, you are dying.” In an attempt to counterbalance years of decline, Neodesha has joined forces with MakeMyMove, a modern online relocation marketplace. This partnership aims to draw new residents to the area by offering an array of unique incentives. Notably, the town has lifted the state income tax for qualifying new residents until 2026, alongside property tax rebates and even childcare support for working families. This initiative is not merely a financial enticement; it signals a concerted effort to reinvigorate the community spirit and combat the population crisis head-on.
Alongside these financial incentives, Neodesha has made educational commitments by offering student loan repayment support of up to $15,000 and free college tuition through the Neodesha Promise scholarship program. This initiative is designed to foster a sense of belonging and opportunity for young families, which are vital for the town’s revival.
MakeMyMove is noteworthy for its mission to facilitate fruitful connections between prospective movers and small communities like Neodesha. Since the launch of this program in 2024, over 30 prospective residents are already in motion to make Neodesha their new home. Co-founder and COO Evan Hock emphasizes that the approach is not only about monetary incentives but also values community bonds and transforming community landscapes. The program has already administered over $1 million in scholarships aimed at local graduates, enabling them to pursue further education and build a sustainable future in their hometown.
Ben Cutler, a local who has invested in the scholarship program, has a vision for a thriving community where young families see potential and stability. “We are helping the community and making some real progress,” Cutler asserts, revealing an optimism that is palpable among the townsfolk.
Construction and Urban Development
In addition to attracting new residents through financial incentives, Neodesha is also focusing on infrastructural improvements. Plans are underway to construct hundreds of new homes, apartments, and commercial spaces, while also revitalizing historical structures along Main Street. These developments are geared toward creating a more appealing urban environment that can sustain a growing population and economy.
Johnson, the mayor, acknowledges the importance of balancing nostalgia with progress: “We’ve got to cherish what we’ve got but make sure we make Neodesha an attractive place for people to come.” This acknowledgment shows a clear understanding of the need for modernization while retaining the town’s unique character.
Neodesha’s approach is not isolated; it echoes similar initiatives in communities across the United States. Various towns are offering cash incentives or relocation programs to attract new residents. For instance, Topeka offers significant financial support for newcomers, while West Virginia presents benefits that include cash incentives and access to coworking spaces for remote workers. Such strategies indicate a growing trend in local governance—a recognition that economic revitalization must prioritize people-centered development.
According to Hock, the driving force behind these migrations is more than just financial incentives. Families are actively seeking affordable living conditions and community connections that enhance their quality of life. This broader trend is underscored by research indicating a significant shift away from congested urban centers toward more livable locales characterized by better affordability.
The story of Kaitlyn Sundberg, who moved to Neodesha from Southern California, demonstrates the allure of smaller communities. Facing significant challenges in affording housing, she and her husband were drawn to Neodesha for its family-friendly environment and potential career opportunities. Her move not only improved her family’s quality of life but also led to a fulfilling professional opportunity as the executive director of a new early learning center.
Sundberg’s story reflects the larger narrative of people prioritizing community connection and a balanced lifestyle over urban conveniences, further affirming the legitimacy of Neodesha’s revitalization efforts.
Neodesha, Kansas, stands as a case study for many small American towns grappling with similar challenges. Through innovative incentives, partnerships, and community development, it seeks to chart a new course towards growth and sustainability. While the road ahead may be fraught with challenges, the resilience and ongoing efforts of its community could very well breathe new life into this historic oil town.